E-⁠shop and e-⁠commerce projects

An off-the-shelf online store is a good start, and for many businesses a good finish too: accounting, carriers and payments work in it and there is no point in rebuilding them. But you need to grow fast, and growth brings a ceiling that usually takes one of these forms: a second brand or another country means more administration, store and online stock live separate lives, wholesale customers need different terms than consumers, pricing or the product range no longer fits into a standard product page, data from the ERP is synced in batches and goes stale, and every new requirement is solved with yet another exception and add-on until the whole thing starts to crack.

That is when we build the store around your processes and plan the migration so that no orders, customer accounts or search rankings are lost.

A wholesale customer does not need a second online store with a login; they need their own terms: individual prices and discounts from your ERP, credit limit and payment terms, multiple users under one company with order approval, quick ordering by product codes or import, stock availability by warehouse, and invoices and delivery notes to download. We build a portal that handles all this, leaving your sales team the work no system can do for them.

Winning a customer is the more expensive part of business, keeping them the more profitable one – and that is exactly what a loyalty programme is for: it gives customers a reason to come back to you rather than to a competitor one click away. Points, membership tiers, member benefits, referral rewards or early access to new products are incentives you set according to your margins and the behaviour you want to encourage. A side effect, but a valuable one: an identified customer both online and in store, and data on what, when and how often they buy, which your retention activities and marketing can work with.

A mobile app with a digital card and push notifications adds a channel that does not depend on an overflowing inbox and keeps your brand within reach between purchases. And it has one more advantage the web cannot offer: content the customer has at hand even offline – the membership card, guides, the catalogue or their orders – regardless of signal.

When a sale does not end in a shopping cart but in a meeting and a quote, the most expensive resource is a salesperson’s time, and the most common problem is that they spend it searching for and sorting contacts instead of selling. A lead generation platform is a tool for the sales team, not just another website: campaign pages and microsites for specific segments, calculators, questionnaires and downloadable materials for which prospects gladly leave their contact details – and on top of that a layer that scores every enquiry, enriches it with what we know about the company and the source, assigns it to the right salesperson and records it in the CRM along with its full behavioural history.

A prospect who is not ready for a meeting yet does not fall through the cracks but receives an automated series of content until they are. Sales management sees where enquiries come from, what they cost and which turn into deals, so it tracks and manages customer acquisition costs instead of estimating them, the budget moves to where it works, and salespeople get enquiries worth picking up the phone for.