Development project website

We build the project website as a sales tool that gives prospects a complete picture of the offer and gives the sales team enquiries with a specific shape. It consists of four layers.

Unit selection

Prospects choose from a 3D model of the building, a floor plan or a site plan and filter by price, size, floor, layout and availability. Unit status (available, reserved, sold) is synchronised from the sales system or CRM, so the website shows the same as the salesperson. The unit card carries the floor plan, areas, orientation, extras and fit-out standards, and these data automatically generate a PDF presentation sheet for the apartment: a consistent layout, always the current price and status, a QR link to the website, and the same document for the website, the sales centre and the salesperson’s email. Multi-phase projects are sold in phases from a single admin, with future phases visible on the site plan. The same content also runs on the touchscreen in the sales centre and on the salesperson’s tablet.

Visualisations and location

Exterior and interior visualisations, photo galleries, video and drone footage in a full-screen viewer. Virtual tours of the show apartment and common areas, whether 360°, Matterport or a custom walk-through in the browser. The story of the location with an interactive map of the area, transport, schools and services, because the decision about a home is made by place as much as by floor plan.

Sales and enquiries

Before sales launch, the website collects registrations of interest connected to the CRM. For larger investors and selected prospects we add a password-protected zone with the offer, price list and documents made available in advance, including an overview of who viewed what. Enquiries are qualified (budget, timing, specific unit), prospects book a meeting or viewing, or reserve a unit straight away with an online reservation deposit, and the salesperson receives the contact together with the context of what the prospect was looking at. Every unit or campaign has its own link and QR code for billboards and advertising. A financing calculator and mortgage content answer the questions that would otherwise hold up the first meeting.

Management and operation

The sales team manages unit status, prices and parameters in the admin without a developer, or they are taken over from the sales system. Content is entered once for the website, PDF sheets and the sales centre, the offer is exported to property portals, and prospects and buyers receive construction progress: photos, the schedule and a newsletter that keeps interest alive between reservation and handover.

During the most intensive sales period, when price lists, texts and visualisations change week by week and every hour of downtime costs enquiries, the developer has us close at hand: through our hotline and thanks to sufficient staff capacity we are available for changes at any time, and we usually make routine changes by the next day.

Real estate agency website

We build the agency’s website as part of its business: listings go from it into marketing and onto property portals, and prospects are captured on it and passed on to agents. It consists of four layers.

Listings and their distribution

We connect the website to the real estate software or CRM the agency uses – typically Realman – so listings, their status and agents are displayed on the website from a single database and nothing is entered twice. From the same database, listings are exported to Sreality and other property and advertising portals as well as to the agency’s marketing channels: the listing is the same and up to date everywhere. This also includes microsites for development projects the agency helps to sell, built in the same environment and connected to the same prospect records.

Search and working with listings

Search with a map and filters, listing comparison, a detail page with gallery, floor plan, virtual tour and agent contact, and an alert for new listings based on a saved search. Real estate is one of the most competitive areas in search engines, so we build the website with location pages, structured data and a technical foundation that holds its own in search results, and add a blog, advice for buyers and sellers, and client testimonials.

Capturing prospects

Every listing has its own link and QR code for the banner on the house and for advertising; every campaign or product (sales, rentals, buy-outs, property management, financing) has its own landing page with measurement and enquiry collection. An indicative property valuation and calculators of all kinds, from mortgages to the costs of selling, give visitors a reason to leave their contact details. Prospects book viewings online with confirmation and a reminder. The enquiry goes, together with what the prospect was looking at, to the agent it belongs to and into the agency’s CRM, where it meets enquiries from the portals.

Agent recruitment

A careers section for agents considering a change: terms, support, background, stories of people from the agency and a form that can be filled in on a phone in a minute.

Lead generation for the sales team

Selling a property starts long before the reservation agreement is signed, and the sales team needs prospects who are ready, not just collected. A pre-sale with a waiting list and preference collection, campaign pages for a specific project or location, mortgage and yield calculators for which prospects leave their contact details – and on top of that a layer that scores the enquiry, assigns it to a salesperson and records it in the CRM along with its behavioural history.

A prospect who is not ready yet automatically receives content until they are. Sales management sees where enquiries come from, what they cost and which end in a reservation, so it tracks and manages the cost of acquiring a prospect.

Developer multisite

A developer has one brand and many projects, each with its own story, look and sales window. On one platform it gets both the corporate website and the project websites: a new project is created in the environment you already have, with its own look within the brand identity, unit selection, campaign pages and enquiry collection, and once sold out it turns into a reference.

Design, security, updates and measurement are handled once for all of them, and sales and marketing work with the same tools across projects.